1921 (Taisho 10) Saturday, April 30 Completion of construction of Dainippon Beer Co., Ltd.’s Hakata Plant (Current Asahi Breweries Hakata Factory). With three brands of Ebisu, Sapporo, and Asahi, Dainippon Breweries was the biggest at the time. There were speculations that the contracted price of 55 sen with Kirin and Kabuto would be lowered by 20% due to a decrease in demand caused by the postwar recession. The president is “Beer king of Japan” Kyohei MAGOSHI.
1906 (Meiji 39) Three companies of Nippon Beer (President Kyohei Magoshi), Sapporo Beer (President Shibusawa Eiichi), and Osaka Beer (President Torii Komakichi) were merged to establish Dainippon Beer Co., Ltd., and Magoshi assumed the position of president. Beer’s domestic market share rose to as high as 79%. Magoshi has been an executive of Mitsui & Co., Ltd., since Kaoru Inoue, the predecessor of Mitsui, took over the company. 1892 (Meiji 29) Dispatched to Nippon Beer.